ZEBEDEE are looking for a world-class VP of Marketing to lead their marketing, community and branding activities as a senior executive on a quickly growing global team. ZEBEDEE is entering a new phase of growth after recently raising their Series B funding round and are looking for a highly driven marketing leader to play a crucial role as they scale from hundreds of thousands to hundreds of millions of users.
Your responsibilities will include...
Grow their user base of gamers and gaming studios. Manage and enhance their internal team and agency relationships to grow their customer base through earned and paid channels.
Develop and implement marketing strategies for our growing suite of products across B2B and B2C segments.
Build and improve their marketing & sales funnels; optimise their conversion rate and reduce churn of newly signed up users. Make use of analytics to inform strategies and improve KPIs.
Establish and maintain relationships with the press in cooperation with agency support and ensure our messages get heard.
Help develop and communicate the company’s vision and core messages. Work with their Art Director and Content team to continuously improve the look and feel of ZEBEDEE as well as strategically develop the brand into a household name with strong lifestyle associations.
Lead their community building and management efforts, which includes several weekly gaming events and regular co-marketing/sponsored activities with other brands.
Marketing provides materials and support to various departments like Customer Support, Customer Success (b2b support), HR, Product. This makes it important for their marketing leader to have experience collaborating across departments and understanding their needs.
Hire new marketing team members and make sure everyone on your team is in position to deliver to their max potential.
Tie together results and indicators across our various marketing channels to make informed, data-driven decisions
The skills and experience you'll bring to the role...
3-5 years’ leadership experience in high-performing marketing teams in the consumer tech industry, preferably in gaming, either at service providers or large gaming studios. Experience with FinTech is a plus.
Proven ability to create marketing strategies against company goals and translating them into efficient execution through operational management and hiring/structuring the team.
Experience scaling in high-growth start up environments.
Experience taking innovative tech products to market.
Must share a belief in the company’s vision and a passion for gaming.
Creative thinking and ability to proactively identify and implement innovative solutions to business problems.
Bonus points if you have...
Experience in communications to help craft the company's public voice.
Experience in branding to help develop the company’s brand across multiple product suites.
Fluent in multiple languages and able to work across time zones as part of a diverse, fully remote team.
ZEBEDEE is a fully remote working company. However, for this role, they are looking for a candidate in EU or USA time zones.
ZEBEDEE is an innovative FinTech for the gaming industry that allows game developers to tie a transaction to anything that happens in their game. Think Super Mario picks up a coin, like he always has. But with ZEBEDEE, the game developer can make that coin worth real money which the player receives instantly and can also spend immediately. To make that work, ZEBEDEE builds on the Bitcoin Lightning Network, which enables instant transactions as small as a fraction of a cent or as large as thousands of dollars.
