This month we speak with Meg Daintith and Simon Barlow of the historic developer, Codemasters! They discuss everything from brand equity, licensed racing franchises, to making sure you hire the right person.
With over three decades in the industry, Codemasters are a staple of the British games scene. They’re best known for their market-leading racing games GRID, F1 and DiRT Rally; all of which were developed within their own studios. It is a niche, but that doesn’t stop them from innovating. They have an enormous amount of excitement and pride in their work. “It’s disingenuous to say racing is just one thing,” Simon says about the perception of being a racing-focused studio. “Nobody says that about any other genre…”