Martin White
Marketing Manager
Bearded family man who loves ice hockey. My life is a constant four-way split between my family, work, coaching ice hockey and dropping into Rebirth Island!
Favourite Games: Sea of Thieves, Call of Duty
Favourite Game Series: Call of Duty
Favourite TV Series: The Wire
Favourite Film: Fear & Loathing in Las Vegas
Favourite Book: The Parthian Chronicles by Peter Darman
Favourite Song/Band: Live Forever by Oasis
How did you get into games as a hobby?
When my parents bought me an Amiga 500 for school work without realising it also played amazing games like: The Chaos Engine, Cannon Fodder, Syndicate, The Settlers, Lemmings, Sensible Soccer, Worms, Championship Manager and Street Fighter II.
Now I manage to squeeze in a couple of hours gaming each night with the boys when my family are all in bed.
What’s your career background?
Marketing has been a constant throughout my career. First in the product sector before joining Aardvark Swift in recruiting for the Games Industry.
What’s an average day look like for you at Aardvark Swift?
It depends on the time of year and the events we have going on. The multiple projects that the team and business have on at any one time, pitching in with copy writing, advertising and planning the next project and initiatives keep me constantly busy and engaged.
What do you love most about your job?
The chance to work on a series of exciting and ongoing initiatives like the Search for a Star game dev challenges for students. The work we see and the students we help nurture, that will influence the future of the industry, is exciting to be a part of.
Favourite memory so far?
The annual Grads in Games Search for a Star finals day, where the team deliver an outstanding game dev challenge over a number of months, rounded off with a fantastic finals day of industry talks, finalist interviews, and awards are always a highlight for me. That and Game Dev Heroes, which we run during Develop:Brighton are the standout highlights of each year for me.