Senior Mobile UA Manager (UK Remote)

Posted 08 December 2022
Salary Negotiable
LocationRoyal Tunbridge Wells
Job type Permanent
DisciplineCommercial
Reference18445
Contact NameVicky Kilby

Job description

Avid Games are looking for a creative and detail-oriented Mobile User Acquisition Specialist to work on their highly successful free-to-play trading card game: Cards, the Universe and Everything.
 
You will help Avid Game’s UA agencies plan and execute campaigns and set up and run their own internal campaigns. You will also be collaborating with creative teams to create engaging ads that appeal to their target audience.

Your responsibilities…
  • Scaling UA profitably
  • Developing a hypothesis-driven creative testing strategy
  • Planning and managing campaigns and monthly budgets 
  • Monitoring, logging, and reporting on key UA performance data 
  • Reporting on creative performance
 
The skills and experience you’ll bring to the role…
  • 3+ years’ experience managing UA campaigns within the industry, ideally with TCGs, card, and midcore titles
  • Performance-driven approach and comfortable analysing and optimising on CPPU and ROAS
  • Positive and creative mindset with problem-solving skills around game promotion
  • Experience of managing user acquisition campaigns and leading UA strategy on paid social channels Understanding of audience needs and behaviours across platforms and able to translate this into strategic thinking
  • Experienced with A/B testing
  • Able to work autonomously when required
Avid Games are a close-knit team that like to provide big opportunities, if over time you want to be more involved in other aspects of the business, you will be able to evolve your role with support from the studio. The studio empower and trust their team, providing a high degree of flexibility and autonomy for the whole team.