Back to jobs
Director of Economy & Business Analytics
- Posted 22 July 2025
- Salary Negotiable
- LocationBerlin
- Job type Permanent
- Reference19916
- Contact NameMargaret Smith
Job description
Here at Aardvark Swift, we’re exciting to be partnering with Wooga in their search for a Director of Economy & Business Analytics - someone who can architect impactful in-game economies and leverage business insights to shape the long-term success of our products.
Joining one of Europe's leading mobile games studios based in the heart of Berlin, you will work with over 300 employees from around the world, to create high-quality casual games with engaging stories at the core of the experience.
You’ll define the systems that guide player behaviour and engagement (Economy), while also owning the performance intelligence that informs product decisions (Business Analytics). You won’t just support product strategy — you’ll help set it.
What you’ll be doing:
Economy
What you will need
Joining one of Europe's leading mobile games studios based in the heart of Berlin, you will work with over 300 employees from around the world, to create high-quality casual games with engaging stories at the core of the experience.
You’ll define the systems that guide player behaviour and engagement (Economy), while also owning the performance intelligence that informs product decisions (Business Analytics). You won’t just support product strategy — you’ll help set it.
What you’ll be doing:
Economy
- Lead the Economy team and own the design of the in-game economy, including currencies, rewards, progression loops and pricing
- Balance player motivation with revenue goals, ensuring systems feel rewarding and commercially sound
- Guide the development of economic features from concept through LiveOps, tuning for retention, fairness, and growth
- Partner with departments across the studio to ensure the game economy supports player segmentation, LiveOps planning, content strategy and overall business goals
- Act as a thought leader in economy design while thinking creatively about solutions that enable and empower the organisation rather than block it
- Lead the Business Analytics team and oversee analysis around key business and player behaviour metrics
- Turn data into decisions: diagnose performance issues, identify new opportunities, and inform product direction
- Build forecasting models and performance dashboards to support strategic planning and LiveOps tuning
- Collaborate closely with Data Science to ensure Economy and Business Analytics efforts are aligned and complementary
- Elevate Business Analytics as a creative tool, not just for measurement, but for insight and innovation
What you will need
- Proven experience in F2P mobile games, with deep expertise in both economy design and business performance analysis
- Track record of leading game economies through all stages from early design to live operation
- Strong analytical skills, with hands-on experience using dashboards, cohort analysis and forecasting tools
- A strategic, systems-thinking mindset with a bias for action and iteration
- Strong communicator and collaborator, comfortable aligning stakeholders across Product, Design, and UA
- Experience leading multidisciplinary teams and mentoring talent across design and analytics
- Generous relocation package for you and your family including visa and home search.
- Support with securing kindergarten/nursey/preschool slots.
- Competitive salary
- Annual performance related bonus (Individual + Company performance based)
- Hybrid working with 2 days per week to encourage in-person collaboration and team bonding.
- 'Workcation' – work from abroad for up to 10 days per year.
- 28 days annual leave, increasing with service.
- Education budget and extra days off for self-development.
- German language classes for you and your significant other.
