About the Role:

In this pivotal position, you’ll own and execute social media strategies that showcase products, amplify campaigns, and cultivate thriving communities across a portfolio of Direct-to-Consumer (D2C) brands. Sitting at the heart of brand engagement, you’ll act as the voice of the audience, blending creativity with data-driven insights to grow reach, sentiment, and loyalty with passionate fanbases.

Key Responsibilities:

• Designing and delivering organic social media strategies aligned with brand values and commercial objectives.

• Building monthly content plans across campaigns, product launches, and seasonal moments.

• Managing day-to-day posting, platform optimisation, and audience interaction across Instagram, Facebook, Twitter/X, and Reddit.

• Acting as the community voice, engaging in comments, DMs, and reactive content opportunities with wit and authenticity.

• Showcasing user-generated content and championing fan creativity.

• Monitoring, reporting, and analysing KPIs to refine content and strategy.

• Leading a cross-functional team, ensuring effective collaboration across marketing and creative.

Ideal Experience: 

• 5+ years’ experience in social media management, ideally within consumer brands, gaming, or pop culture.

• Strong knowledge of platform-specific best practices and emerging organic content trends.

• Excellent copywriting and content creation skills with a knack for adapting tone and messaging.

• Data-driven mindset with confidence in reporting and optimisation.

• Passion for visual storytelling and digital culture.

• Experience managing teams and projects within creative or marketing functions.

• A genuine enthusiasm for fandoms, collectables, and internet communities.

Bonus Points:

• Experience with platforms like Discord and Reddit.

• Skills in graphic design or video editing.

• Background working across multiple brands or in a brand-house environment.

What’s on Offer:

• The chance to shape and grow much-loved global pop culture brands.

• Creative autonomy and real ownership of your area.

• Flexible working hours and hybrid arrangements.

• Staff discounts across product ranges.

• A supportive, fast-paced, and fun working culture.